BEAUTY SCHOOL EDUCATION IN THE PAST AND TODAY
Beauty school education for Blacks in America began when Madame Annie T Malone. after earning millions as a manufacturer and distributor of Poro Products, decided to train women to learn to sell and distribute Poro Products to other black women by practicing the art and science of hair care. This was in St, Louis, Mo. in 1918. Ms. Malone, as a pioneer, was passionate about providing high level quality training for those who enrolled in her school. Students were exposed to the most up to date classrooms and equipment. Students wore professional white uniforms as if they worked in a hospital. This tradition was adopted by all of the Poro Schools in America, the Islands and Africa where her empire extended into. Our Poro School of Beauty Art, in Cincinnati, Ohio was the last school in the system to close in 1989.
Click a product below for more details:
During the Jim Crow Era of American history, which ended in 1965, the private black beauty school thrived as an independent viable highly respected enterprise. The entire industry grew in many regions of the country. Schools and the graduates they produced opened businesses and prospered. However, with the introduction of Title IV federal assistance to proprietary schools, many of these schools faced unexpected competition from white school owners. With federal funding in the mix, whites could no longer legally discriminate and not allow blacks to enroll. The new market gave them additional income and in many cases pushed them into millions of profits they would not have realized without the black enrollment. Consequently, they gradually pushed the black owned schools out of the business.
This fight for the black student body and the tuition benefits that came with them was so intense in most areas that collaborative measures by whites and boards of cosmetology were used to accelerate the demise of the black school. In some communities indirect intervention by state inspectors and Executive representatives from boards of cosmetology collaborated with irate school owners in joint efforts to limit black school operations or shut them down completely.
Such was the case in Cincinnati. We were faced with this anger twice. First when we bought the Poro School from Ernestine Mahan and later when together with other cosmetologists we bought our current school, Moore Universite of Hair Design. In both cases we were openly attacked by the white school owners and their allies : i.e., local community business organizations and/or other legal arsenal available to them including city council members and ex-county officials.
A recent issue of the online version of the Pittsburgh Courier spoke to this issue as it applied to their community. So it is not an isolated instance. Nor are the results less devastating on the ethnic beauty industry.
However, we are required to move on. There is much too much open and ready for us to do other than crying over spilt milk. Let the past take care of itself and focus on the future. Our future is directed connected to the same dynamic and quick changing world of beauty that effects the rest of the global economy. The one thing in our favor is the unique economic position we operate in here in America where the black woman is or primary source of revenue. This black woman today is the chief consumer when it comes to the services and treatments sold in professional salons. She is most concerned about her total maintenance of hair, skin and nails. In order to purchase these services she spends approximately $8 billion dollars annually. (Source: http://blackcosmetologymuseum.com/index.php?option=com_content&view=article&id=55:beauty-school-education-in-the-past-and-today-)
8X10 PRO PHOTO --AFRICAN AMERICAN MAN DEMOS EPIC HAIR PRODUCTS
8X10 PRO PHOTO --AFRICAN AMERICAN MAN DEMOS EPIC HAIR PRODUCTS2
8X10 PRO PHOTO --AFRICAN AMERICAN MAN DEMOS TECHNIQUE-SOFTSTYLE HAIR PRODUCTS
VINTAGE PRO PHOTO --8x10 - African American graduate-- Beauty College
VINTAGE PRO PHOTO --8x10 - African American graduates-- Beauty College
8X10 PRO PHOTO AFRICAN AMERICAN STUDENTS- -atlanta2
8X10 PRO PHOTO --AFRICAN AMERICAN WOMAN DEMOS SOFTSTYLE HAIR PRODUCTS2
8X10 PRO PHOTO --AFRICAN AMERICAN BEAUTY SCHOOL INSTRUCTOR AT HER DESK
8X10 PRO PHOTO --AFRICAN AMERICAN BEAUTY SCHOOL INSTRUCTOR AT HER DESK2
VINTAGE PRO PHOTO --8x10 - African American graduate-- Beauty College2
8X10 PRO PHOTO AFRICAN AMERICAN STUDENT PRACTICING ROLLER SET
8X10 PRO PHOTO AFRICAN AMERICAN STUDENT PRACTICING ROLLER SET2
8X10 PRO PHOTO AFRICAN AMERICAN STUDENT PRACTICING MANICURE
VINTAGE PRO PHOTO --8x10 - African American Beauty College Class-Uniformed
8X10 PRO PHOTO --AFRICAN EPIC HAIR PRODUCTS DEMO AT AFRICAN AMERICAN BEAUTY SCHOOL
8X10 PRO PHOTO --AFRICAN AMERICAN WOMAN DEMOS SOFTSTYLE HAIR PRODUCTS1